Do I still need a website if I have a Facebook page?
Published 17 June 2026 · 4 min read
Yes, you still need a website. A Facebook page is genuinely useful, but it is rented ground. You do not own it, you do not control who sees your posts, and a lot of the customers searching for a business like yours will never land on it. A website is the one place online that is yours, that gets found in search, and that is built to turn a visitor into an enquiry. The two work best side by side, not one instead of the other.
The page is not really yours.
Your Facebook page sits on someone else's platform, under their rules. They decide how many of your followers actually see a post, and that number has fallen for years unless you pay to boost it. An account can be restricted or suspended over a misunderstanding, and if that happens you can lose your audience and your photos overnight, with little you can do. A website you own cannot be taken away like that.
Search does not lead to Facebook.
When someone types "barber near me" or "emergency electrician in Dudley" into Google, they are shown websites and Google Maps listings, not Facebook pages. If all you have is a Facebook page, you are simply not in that race. A website, with the local search groundwork done, is how you show up at the exact moment someone is looking to buy. There is more on that on our local SEO page.
A website is built to convert.
A Facebook page shows your latest posts in a fixed layout you cannot change. A website is arranged on purpose: a clear headline, your services, proof from real customers, and one obvious way to get in touch or book. Every part can be shaped to turn a curious visitor into a paying one. That is what a page built around a single action does, which we cover in our piece on landing pages.
It signals that you are the real thing.
Fair or not, plenty of people quietly trust a business less if it has no website. A proper site says you are established and serious. For higher-value work especially, that reassurance is often the difference between an enquiry and a scroll past.
Keep both, and let each do its job.
This is not Facebook versus website. Keep your Facebook page for everyday updates, photos and community chat. Use your website as the home base that gets found, holds your full information, and takes the booking. Point your Facebook posts at the website, and the two pull in the same direction. If you only have the page today, the website is the missing half. See how we build them on the web design page.
Common questions.
Do I need a website if I already have a Facebook page?
Yes. You do not own or control a Facebook page, and many customers searching on Google never reach it. A website is ground you own, found in search, and built to convert.
Is a Facebook page enough for a small business?
It can be a start, but it has real limits: no control over reach, no proper search presence, and the risk of losing access to your audience. A website removes those risks.
Should I keep my Facebook page if I get a website?
Yes, keep both. Facebook for updates and community, the website for being found and taking bookings. They work best together.
Only have a Facebook page right now?
Let us build you the half you are missing: a fast website that gets found and brings the enquiries to you.